LINK Behind the scenes video at Vimeo.
TITLE 1 + 2 = BLUE: The Neuroscience of Colour in Film, 2016
PRODUCTION The Mill and Massachusetts Institute of Technology
ROLE Researcher & Creative Strategist, Mill LAB at The Mill
DESCRIPTION 1 + 2 = BLUE was a collaboration between The Mill and MIT’s Department of Brain and Cognitive Sciences for a live presentation at SXSW in Austin, TX. We explored the neuroscience of color with a pilot fMRI experiment, demonstrated how directors and colorists can shade a filmgoer’s feelings through an on-stage demonstration, and premiered a work of biometric-based art called the Mood Bling.
As a Researcher & Creative Strategist under Rama Allen in Mill LAB, I spearheaded the collaboration with Dr. Bevil Conway and his team at MIT. I contributed by catching up on the latest research (I read several books and dozens of papers), by choosing novel stimuli (movie clips), by hypothesizing what brain regions would be affected (inferior temporal cortex with normal color and dispersed activation with abnormal color), and by processing the data in FreeSurfer (with the guidance of Dr. Conway’s graduate students).
In addition, I co-directed The Mill’s artists to ensure we displayed our fMRI data stylishly and faithfully, and I helmed our use of an EEG headset whose data, when combined with readouts from monitors of heart rate and galvanic skin response, drove the Mood Bling’s organic undulations.